Officials in California want prime-time TV shows to help promote President Obama's healthcare law.
Outreach to television producers is part of the marketing plan adopted by California's insurance exchange — a new marketplace, created by the Affordable Care Act, where individuals and small businesses will be able to buy private insurance.
The exchange's public-relations plan says "individuals from California’s robust entertainment industry will be approached at the most senior levels" to promote the new marketplace and get people enrolled.
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California Exchange Wants TV Shows To Tout Obama Healthcare Law, The Hill
Monday, September 24, 2012
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